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ZARA Redesign

Role: UX Designer, UX Researcher, Product Designer

User challenge: To redesign Zara's sign-up page on their mobile app to make it more user-friendly and accessible.

Role: UX Designer, UX Researcher, Product Designer

Tools: Figma, Maze

Timeline: 1 week

Overview

I chose to redesign Zara's sign-up page to make it more user-friendly and accessible. The original design lacked usability, and I saw an opportunity to implement small but impactful changes to create a smoother sign-up experience for users.

Intentions for Redesign

  1. To improve the overall structure of the sign up page

  2. To improve the signing up process for users

  3. To make the sign-up page accessible

Problem Statement

The current sign-up page on Zara's mobile app lacks user-friendliness and accessibility, leading to a friction filled sign-up process. Users may experience frustration due to unclear navigation and design elements that do not prioritise ease of use. The goal is to redesign the sign-up page to enhance its usability, ensuring a smoother, more accessible experience that encourages users to complete the registration process with minimal effort.

Final Design

The goal was to redesign a sign-up page, making it as user-friendly and accessible as possible. As a frequent user of the app, I noticed that the sign-up process was not seamless, with small buttons that made navigation difficult. To address this, I implemented the following improvements:


  • Larger buttons for easier interaction

  • Reduced personal information required for sign-up

  • Improved spacing using containers and alignment for a more structured layout

Final Thoughts

Throughout the process, I honed my design skills, improved my ability to position elements effectively, refined my design thinking, and enhanced my colour selection and layout creation.

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